How to use twitter to promote your business

Twitter is one of the most popular social media platforms with over 206 million monetizable daily active users. Because people exchange in free and unfiltered exchange of thoughts on the microblogging site, tweets or tweet threads by users often spark conversations that later follow on to other social media such as Facebook, Instagram, and WhatsApp. It is therefore easy to see why having an active Twitter presence could be beneficial for businesses.

Here are ways how to use Twitter for business:

1. Promotional Campaigns

Twitter advertising offers a platform for brands to promote their products and reach the intended users in a targeted manner. You could provide ads on Twitter through promoted tweets, promoted trends, and automated ads using the Twitter Promote Mode. All you have to do is to set up a Twitter ads account, decide on the objectives you seek to achieve through each campaign, set up your ad group and bidding, choose your target audience demography, choose ad placement, and then launch the campaign.

2. Twitter Spaces

Twitter Spaces is a recently introduced feature that allows people to engage in online conversations within a closed online ‘space’ on different topics. By using Twitter Spaces, a brand can attempt to drive authentic engagement with fans and followers and help drive conversations around a brand. You may also be able to convince the Space audience on a personal level the benefits that they could derive out of using your brand. Moreover, when customers feel that a brand is open to hearing from them, the chances of them purchasing the brand’s products increases significantly.

3. Twitter for Customer Service

Not every customer is going to always have a great experience with your brand every time. And often, such customers tend to take to social media to voice their grievances or lash out at the brands which have delivered sub-optimal experiences. However, this also presents an opportunity for a brand to show how responsive it is to customers’ voices. By actively engaging such users and getting their issues resolved, you will be able to turn complaints into voices of appreciation. As per a study by Twitter and Applied Marketing Science, 69% people who tweet negatively about a brand tend to have a favorable view about it and have a 3X higher willingness to pay if their problems were resolved.

4. Twitter for Market Research

Twitter audience is highly unapologetic about expressing their opinions. Which means you can get them to convey their most honest opinions over Twitter. This can be used to gain an unbiased picture about your brand perception as well as the expectations of your target audience by conducting Twitter Polls.

5. Twitter Moments

Individual tweets only consist of 280 characters, which means you have to be very pithy in your messaging. However, you could choose to generate a long-form engagement content through combining similar themed tweets using the Twitter Moments feature. Twitter Moments allows you to weave stories around your brand and helps in re-upping relevant tweets that you had made in the past.

6. Influencer Marketing

Marketing via influencers continues to be one of the most effective ways to generate brand awareness and grow its reach. While Instagram and Facebook are the leading social media platforms for influencer marketing, Twitter has its own reasons to be effective. When popular users that are followed for their self-generated content promote your brand from their handles, they help the brand reach their followers who otherwise would not engage with your brand in all likelihood. Moreover, because such popular users have earned credibility in the eyes of their followers, their comments about your brand will also have a high degree of authenticity in the followers’ eyes.

It is clear from the above points that there are host of benefits of using Twitter for business. Given the multiple Twitter features for business, most of which will help drive brand engagement in a way that would be unique and almost non-replicable on any other platform, brands would be wise to include Twitter within their marketing mix.