Importance of having an Office in the Right Location

They say perception is often different from reality. However, perception is a reality in itself or a significant component of it. And this is something that businesses have to be conscious about all the while – how successful they are commercially depend on their brand appeal.

And the location of your office is critical in setting your brand image and your business. Read more to find out how –

Attracting Customers

Customers, especially regarding services, often form an impression about a business based on location. A company operating in a prime location will automatically be considered to offer quality services compared to one operating out of a garage. Moreover, the office location is essential if your clients need to meet you in person. If you work in a sought-after location, your clients meeting you in such locations would automatically be convinced to pay higher for your services.

Attracting Talent

A business organization’s success depends on the personnel running it, which is why you would want to hire and retain the best talent for your business. Now, because your business image is considerably dependent on the location, and the best talent will want to be seen being associated with the employers with a positive brand image, you must put yourself up at suitable locations. Another aspect you need to consider is that talented employees will also command higher wages, which you will only be able to afford if your services go at a premium.

What should you look for when deciding upon an Office Location?

Now that you know why your office location is so critical, you now need to be aware of the different factors to keep in mind while choosing your office location:

Presence of Customers

You must have your office location so that your target customers have enough presence in the area. This will ensure a high level of visibility for your brand and, consequently, more sales.

Presence of Competitors

While referring to the above point, you need to ask yourself – why would your competitors be at a particular place? Maybe they have already done their market research and are reaping the rewards of being at a specific location? You could try to observe the footfall at your competitors’ offices for a while, and if you think the numbers are satisfactory, you could try to set up your presence in the location and expect to eat into some of your rivals’ market share.

Accessibility

Your office must be easily reachable so your clients can conveniently drop by whenever they need to without much hassle. Moreover, the location should have enough amenities (such as a parking lot, furniture, collaboration and meeting areas, etc.) and adequate safety and growth prospects.

Now it is difficult to have a full-furnished office in premium locations, especially for small businesses, so you should explore the concept of virtual offices – a service that we at Flexy have been providing for several years. Through rent virtual office, you get all the benefits of a physical office at a fraction of the cost and thus, can afford all the above benefits.