Scale Your Digital Marketing Agency with a Virtual Office Setup
- Sep 09
- 6min read
As per a report by Pew Research Center, as many as 2/3rds of Americans believe that civilians should be able to sue police for misconduct. This indicates an increasingly independent attitude towards legal matters among the general American public. And solo attorneys are growing in demand due to this. Moreover, because remote work culture has become increasingly normalized, thanks to the pandemic to a large extent, solo attorneys can offer services without being hindered by boundaries. However, such attorneys often have to go through the groundwork of establishing a name for themselves. When you are a solo attorney hoping to grow your practice, one of the easiest and most effective tactics you can adopt is capitalizing on incoming calls. Each such incoming call represents a potential client or referral. And virtual receptionists can go a long way in helping to convert such potential leads.
Before we understand how exactly virtual receptionists can add value for solo attorneys, let us first look at why attorneys would prefer going solo in the first place.
Reasons for going Solo as an Attorney:
- Being able to set one’s schedule without having to take on unappealing projects or working more hours than what one can handle, thus preventing job burnout
- Ease of rebranding if necessary and have far more nimbleness in responding to changing market trends as opposed to being an employee within a large organization
- You get total value and recognition for your track record, and with a history of success, there would be a constant and steady inflow of new leads
However, life is not always smooth sailing for solo attorneys, especially those who are newly venturing into the space.
Challenges for Solo Attorneys
Along with the regular work that an attorney would be involved in, going solo brings with it a couple of crucial challenges over and above what one can expect to be handling while working for a large firm:
- Handling accounting and legal compliance of the business
- Attracting and retaining clientele through effective marketing and networking
Now, for the latter reason, as we have seen before, every incoming call is an opportunity for business growth. Even if the call is not from a potential client, one would still want to handle it as professionally as possible because that can earn referrals in the future and help a solo attorney grow their network.
The issue with ensuring satisfactory responses to such calls is that an attorney may not be a natural salesperson. Therefore, they may not have the knack for converting such calls into future clients. Also, it is possible that they have to handle a call in the middle of work, therefore causing them to sound distracted, flustered, or uninterested. Moreover, having to take calls during the course of work could lead to your work being hampered, thus leading to negative experiences among existing clients as well.
Virtual receptionists are professionally trained to handle inter-personal interactions so as to leave a pleasant experience. Moreover, they work out of call centers, and their work revolves around handling calls. Therefore, they would be able to provide dedicated attention to every caller and ensure satisfactory responses. And remember, the first impression would often be the last.
Another benefit of availing the services of virtual receptionists is that they will act as a filter for the calls that come to you. So, you would only have to deal with those calls that absolutely need your expert attention. This would ensure fewer distractions, thus increasing your work quality and efficiency. Consequently, your existing clients would stick around more and might refer your services to others.
Effectively, a virtual receptionist would help you cut down on time you spend on non-core activities and thus, enable you to focus on maximizing the returns on your expertise. Not only would this allow you to have a considerably less stressful time, but you would also be able to achieve a credible brand image for your services.
